Showroom Photography for Redstone Kitchens

*Design and build by* *Redstone Kitchens*

“Zero natural light.”

Three years ago, the mere mention of photographing a window-less space would have put me in a tailspin. Good thing I learned how to use strobe lighting! It’s easily my favorite way to light a composition. It gives me full control over the final look of the image, and it always results in clean, color-accurate photos my clients just love.

From tight laundry rooms to primary closets, I photograph spaces with no natural light all. The. Time. When I was approached by Redstone Kitchens to photograph their show room with no windows, I knew it was the perfect gig for me.

The Brief for Photographing this Commercial Showroom

The Redstone Kitchen showroom had been previously photographed, but the use of room lights to light these spaces resulted in muddy, inaccurate colors. Here’s what Redstone Kitchens requested when we hopped on a discovery call:

Make sure the colors are accurate. No surprises here—this is maybe the most popular concern of interior design clients. I knew strobe lighting would get me there.
Photograph it like a residential kitchen, not a showroom. I was happy to hear this, because after all Redstone is selling kitchens to homeowners, so the photos need to represent the kitchens as they would in context.
Pay special attention to functionality. Redstone Kitchens offers a plethora of functional features like a built-in shelf specifically for a KitchenAid mixer and appliances fully integrated into the cabinetry. No only are their kitchens stunning, but they are incredibly functional and unique to the buyer. The photos needed to reflect hat.

Challenges of Photographing a Commercial Showroom

Two big challenges for this session included—

Zero natural light. Two of the displays I shot were close to windows, but even still, the light was flat and did nothing for the design. All of the kitchens photographed needed to be shot in strobe lighting.
Working around the many kitchen displays and adjacent showrooms. I photographed six of about twelve kitchen displays in the Redstone Kitchen showroom. Each display shared walls whith each other, and some only had a couple walls. Lost of creativity and tighter shots to maintain the brief of photographing each like a home kitchen and not a showroom kitchen.

The Interior Photos I Created for Redstone Kitchens

“Great eye! Very pleased with your work. We are excited to start a long time relationship with your team.”

I was happy to receive this feedback from Redstone! They’ve got a couple dozen kitchens lined up that need to be photographed, so you’ll be seeing lots more from them in my portfolio and Instagram feed.

Until then, here’s what I captured in their showroom: