PR Agent For Dallas Interior Designers Offers a Boutique Experience
“Genuine.”
“Kindness.”
“Others first.”
Most would not associate these words with the PR and editorial world. If you’re like me, I would actually say it more often than not seems the editorial world feels just the opposite.
But if you’re Kambry Ruby, these words are the engine behind the boutique PR service she offers her clients.
With her many years of experience in the publication industry, she's got what it takes to successfully build relationships, pitch stories, and therefore get her clients the editorial placements they want.
But what drives the service she offers her clients is a heart that looks to support others, their dreams, their vision. She comes along with her experience as a partner and supporting role.
Design by Lisa Henderson Interiors, represented by Kambry Ruby: a boutique Dallas PR agent serving interior designers
Why You Need to Know Dallas PR Agent Kambry Ruby
The obvious reason? Because she offers an experience different than most large agencies with their own agenda. She wants to prioritize YOU, the designer. And if the right fit, she just may be willing to represent you, too.
But you should also know her because she’s an industry partner who understands that in business, people always come first. And simply by being a genuine servant-leader, you can get really far.
I recently photographed several spaces for one of Kambry’s clients, Lisa Henderson Interiors (if you’re a fan of traditional, timeless, pattern-on-pattern design, give her a follow). I had the pleasure of working alongside Kambry that day. She was there to provide her editorial, story-forward perspective with each composition we shot.
Gosh, what a great team we had! I knew shortly after that Kambry was an industry partner worth highlighting. And she was so gracious enough to agree to a brief interview that I’ve included below (along with stunning images from our last session together for Lisa Henderson Interiors.
Kambry is someone I’d personally love to meet with for coffee on a regular basis, because just by being around her I’m encouraged to make my business—and life—more about others rather than myself.
Design by Lisa Henderson Interiors, represented by Kambry Ruby
Design by Lisa Henderson Interiors, represented by Kambry Ruby
How to Get Where You Want to Be in the Editorial World
The short answer? Create a pitch that stands out from the noise, and have a solid perspective of who you are as a brand. Bare minimum! But most importantly, take a “grateful, gracious, and professional approach,” as Kambry puts it.
Soak in all the goodness Kambry shared with me in this brief interview:
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Sarah: Tell us about yourself—what is your background in the PR industry, and what motivated you to start your own boutique agency?
Kambry: I’ve spent more than 15 years writing for magazines, in-house publications, and individual clients. I started my career at a large city and regional publisher—and interior designers were my favorite people to work with and write about over those years! I also spent time working in London, England, on the editorial team at an international charity, and have worked closely with publications around Dallas, as well as individual designers, builders, and realtors.
I’m a people-oriented, detailed person and I love working with clients, helping them bring the visions they have for their firms to life by proposing innovative ideas and opportunities to connect the dots with quality editorial and meaningful relationships within the industry.
After years of writing, marketing, and working with people in both publishing and design, working with clients independently was a natural fit!
Sarah: What are the biggest benefits of an interior designer hiring a PR agency?
Kambry: A media professional and dedicated marketing team member brings a wealth of knowledge only accrued from years of industry experience. I look at what my clients are doing from an editorial eye—because I have been on the other side and understand different pieces that make up the puzzle.
Sarah: What are the most common misconceptions and mistakes designers make when pitching a story to a publication?
Kambry: Presentation is everything—editors are getting numerous ideas and projects every day. Clearly written, concise, and beautifully assembled pitches are easy to navigate, understand, and view. Find a way to make yours stand out.
Sarah: Many interior photographers, like myself, want to see their work in local and shelter magazines. What pieces of advice can you share as we develop our own relationships with editors and publications? For example, what should we do and what should we not do?
Kambry: Genuineness goes a long way. I believe in a grateful, gracious, and professional approach in everything, from sending in story ideas to following up with a simple thank-you for someone’s time as well as humbly seeking an expert’s advice and direction.
Sarah: What words of encouragement would you offer to designers who are currently “DIYing” their own PR? And what words of encouragement can you share with designers who are on the fence about outsourcing PR?
Kambry: First things first: develop your brand and what your company is all about before you begin the outreach leg of your marketing journey. If you’re on the fence, make a list of what you feel like you’re missing and interview a marketing professional about what you have in mind to see if they could be the right fit. You never know until you ask!
Kambry with her sweet family
Kambry and her husband
Connect with Kambry
You can find Kambry on Instagram, as well as the two designers she currently reprents (also clients of mine!): Lisa Henderson Interiors and Burkle Creative.
Hi! I’m Sarah—a Dallas, Texas interior photographer. I create publish-ready imagery for designers to help them build stunning portfolios that earn them industry recognition.